The venture crowd: crowdfunding equity investments into business
The venture crowd: crowdfunding equity investments into business
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风险人群：众筹股权投资进入企业
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
Yannis Pierrakis
中科院分区：
文献类型：
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作者：
L. Collins;Yannis Pierrakis
众筹是个大生意。用大量人的小额捐款为项目或企业融资的想法正在大规模流行，现在占了相当大的一笔钱。仅在2011年，通过众筹为需要资金的项目和企业筹集了15亿美元。这种模式不仅提供资金，而且还可以接触到大量可以测试和推销一个想法的人。众筹有许多不同的形式，其中最成功的是基于奖励的模式，参与者获得非经济奖励以换取对项目的捐赠。模型
不仅有效地利用了贡献者对回报的渴望，还有效地利用了支持项目的内在或社会动机。然而，该模式的其他形式也在迅速发展。其中最新的一种是股权众筹，即个人获得私营年轻企业的少量股份作为投资回报。
Crowdfunding is big business. The idea of financing projects or businesses with small contributions from large numbers of people is catching on in a big way and now accounts for significant amounts of money. In 2011 alone, $1.5 billion was raised through crowdfunding for projects and businesses in need of funds. Not only does the model provide finance but also access to a large number of people who can test and market an idea. Crowdfunding takes a number of different forms, the most successful of which has been the reward–based model where participants receive non–financial rewards in exchange for donating to a project. The model
effectively harnesses not only the contributors’ desire for the reward but also the intrinsic or social motivations to back a project. Other forms of the model are, however, also growing rapidly. The most recent of these is equity crowdfunding, where individuals receive small stakes in a privately owned young business in return for investment.