Skin cancer prevention in Australia
Skin cancer prevention in Australia
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DOI：
10.1111/j.1365-2133.2009.09459.x
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发表时间：
2009-11-01
影响因子：
10.3
通讯作者：
Foley, P.
中科院分区：
文献类型：
--
作者：
Sinclair, C.;Foley, P.
澳大利亚是世界上皮肤癌发病率和死亡率最高的国家之一.发病率高的部分原因是环境紫外线辐射水平高，再加上主要是皮肤白皙的人群易受影响。为了解决这一问题，自1980年以来，澳大利亚人一直接触到社会营销活动，以提高对皮肤癌预防的认识。这些运动利用大众媒体，同时在学校、工作场所、社区和休闲场所采取干预措施，鼓励人们采取防晒行为。通过这些干预措施，可以证明社会营销活动是一种非常有效的方法，不仅可以激励行为改变，减少晒伤，提高认识，更重要的是，降低黑色素瘤发病率，为政府带来积极的经济回报。然而，需要在这方面进行长期投资，否则，人口在行为方面的任何进步都很可能很快被侵蚀。
P>Australia has one of the highest skin cancer incidence and mortality rates in the world. The reason for these high rates is due in part to the high ambient UV radiation levels, combined with a predominantly susceptible fair-skinned population. To address this problem, since 1980 Australians have been exposed to social marketing campaigns to raise awareness of skin cancer prevention. These campaigns have used mass media alongside interventions in schools, workplaces, and in community and leisure settings to motivate sun protective behaviour. As a result of these interventions it can be demonstrated that social marketing campaigns can be a very effective method to not only motivate behaviour change, reduce sunburn, and increase awareness but more importantly, reduce melanoma rates and bring positive economic returns to government. However long term investment in this area is required otherwise any population gains in behaviour are very likely to be quickly eroded.