Effects of an entertaining, culturally targeted narrative and an appealing expert interview on the colorectal screening intentions of African American women.
Effects of an entertaining, culturally targeted narrative and an appealing expert interview on the colorectal screening intentions of African American women.
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有趣的、有文化针对性的叙述和有吸引力的专家访谈对非裔美国女性结直肠筛查意图的影响。
DOI：
10.1002/jcop.21983
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发表时间：
2018
影响因子：
2.3
通讯作者：
Bishop,DianeL
中科院分区：
文献类型：
--
作者：
Kennedy,MayG;McClish,Donna;Jones,ResaM;Jin,Yan;Wilson,DianeB;Bishop,DianeL
建议对50-75岁的人进行结直肠癌(CRC)的全民筛查，但筛查接受率并不理想，而且非洲裔美国人在CRC发病率和死亡率方面一直存在种族差异。我们比较了一个根据文化定制的虚构故事和一个引人入胜的专家采访，内容是关于在非裔美国女性中增加结直肠癌筛查意向的能力。在一项仅限事后进行的实验中，非裔美国人教堂中面对面聆听组的女性(N=442)听到了叙事或专家采访的录音。调查问卷分别在调查后即刻和30天后完成。听过叙述的女性报告说，与听过采访的女性相比，她们有更强烈的意愿接受家庭粪便血检；这种效果持续了至少30天。在文化上量身定做的虚构叙事似乎是减少儿童权利公约结果中的种族差异的一种有效的说服策略。
Universal screening for colorectal cancer (CRC) is recommended for individuals 50–75 years of age, but screening uptake is suboptimal and African Americans have suffered persistent racial disparities in CRC incidence and deaths. We compared a culturally tailored fictional narrative and an engaging expert interview on the ability to increase intentions to be screened for CRC among African American women. In a post‐only experiment, women (N = 442) in face‐to‐face listening groups in African American churches heard audio recordings of either a narrative or an expert interview. Questionnaires were completed immediately afterward and 30 days later. Women who heard narratives reported stronger intentions to be screened with a home stool blood test than women who heard the interview; the effect lasted at least 30 days. Culturally tailored, fictional narratives appear to be an effective persuasive strategy for reducing racial disparities in CRC outcomes.