Concurrent Enterprising for Mass Customization
Concurrent Enterprising for Mass Customization
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DOI:
10.1177/1063293x04044380
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发表时间:
2004-06
期刊:
影响因子:
--
通讯作者:
R. Jiao;G. Huang;M. Tseng
中科院分区:
文献类型:
--
作者:
R. Jiao;G. Huang;M. Tseng
Enterprises in all branches of industry are becoming more customer driven. The increasing interest and effort of business practices heading towards mass customization have been witnessed by an extensive study of these approaches in both academia and industry alike. Mass customization has been recognized as a new battlefield for manufacturing enterprises. It enhances profitability through a synergy of increased customer-perceived value and cost reduction in design, manufacturing and the supply chain. Mass customization through concurrent enterprising is an approach to achieving an alliance of customers, products, processes, and logistics by means of parallelity, integration, standardization, teamwork, and many others, for delivering an increasing product variety to satisfy diverse customer needs while maintaining near mass production efficiency. It is a complex process where the concurrent engineering and extended/ virtual enterprising approaches have roles to play in coordinating various product life-cycle concerns. Though the oxymoron ‘‘mass customization’’ was coined in the mid-1980s, research has started to pick up pace only in recent years. The number of papers published on various aspects of mass customization has increased five-fold in the last decade. With this in mind, the intention of this special issue is not only to discuss the state-of-the-art of concurrent enterprising methods and approaches toward customer-driven manufacturing, but also to explore the obstacles and challenges of implementing mass customization, as well as to analyze its potentials and capabilities. Section 2 of this editorial opens the discussion by briefly introducing some fundamental issues of mass customization as key strategies for customer-driven enterprises. Section 3 summarizes the general themes highlighted by the papers included in the special issue. In Section 4, we comment on the implications of these papers for future research on mass customization systems within the general framework of concurrent enterprising. Finally, this editorial is concluded with acknowledgements to those individuals who have given us support during the process of collating the special issue.