The Break Up: Evaluation of an Anti-Smoking Educational Campaign for Lesbians, Gays, and Bisexuals in Los Angeles County
The Break Up: Evaluation of an Anti-Smoking Educational Campaign for Lesbians, Gays, and Bisexuals in Los Angeles County
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DOI：
10.1080/10810730.2016.1247485
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发表时间：
2017-01-01
影响因子：
4.4
通讯作者：
Kent, Charlotte
中科院分区：
文献类型：
--
作者：
Plant, Aaron;Montoya, Jorge A.;Kent, Charlotte
过去 6 个月）。每周打电话的比例增加了 0.7%。美国的女同性恋、男同性恋和双性恋 (LGB) 成年人的吸烟率高于异性恋者。 2013 年，洛杉矶县公共卫生部发起了一项名为“Break Up”的社会营销和外展活动，以减少 LGB 社区的吸烟率。在活动之前和接近结束时，使用横断面的街道拦截调查对分手进行了评估。调查测量了人口统计数据、活动意识和自我报告的吸烟相关结果。使用双变量统计和逻辑回归模型来确定运动意识是否与吸烟相关的结果相关。还对 LGB 人员拨打吸烟者求助热线的情况进行了调查。在最后接受采访的人中，32.7% 的人表示有分手意识。意识与戒烟的想法和曾经采取的戒烟措施有关，但与戒烟无关（定义为在运动后一年内向求助热线求助的 LGB 人群中过去 30 天内不吸烟的人。《分手》约占其目标受众的三分之一。该运动与戒烟先兆相关，可能导致求助热线利用率的增加，但没有证据表明它影响戒烟尝试。这项研究补充了有关 LGB 烟草计划的有限文献。据我们所知，他是第一个在这一重要但尚未得到充分研究的人群中评估无烟社会营销的人之一。
e past 6months). There was a 0.7% increase in the percentage of weekly calls b Lesbian, gay, and bisexual (LGB) adults in the United States have a higher prevalence of smoking than their heterosexual counterparts. In 2013, the Los Angeles County Department of Public Health launched a social marketing and outreach campaign called Break Up to reduce the prevalence of smoking in LGB communities. Break Up was evaluated using cross-sectional, street-intercept surveys before and near the end of campaign. Surveys measured demographics, campaign awareness, and self-reported smoking-related outcomes. Bivariate statistics and logistic regression models were used to identify whether campaign awareness was associated with smoking-related outcomes. Calls by LGB persons to a smokers' helpline were also measured. Among those interviewed at endline, 32.7% reported Break Up awareness. Awareness was associated with thinking of quitting smoking and ever taking steps to quit but not with smoking cessation (defined as not smoking in the past 30days among those who had smoked in thy LGB persons to the helpline in the year after the campaign. Break Up reached about a third of its intended audience. The campaign was associated with smoking cessation precursors and may have led to an increase in helpline utilization, but there is no evidence it affected quit attempts. This study adds to the limited literature on tobacco programs for LGB persons and, as far as we know, is one of the first to evaluate tobacco-free social marketing in this important yet understudied population.