TAAT and the rise of hemp cigarettes.
TAAT and the rise of hemp cigarettes.
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TAAT 和大麻卷烟的兴起。
DOI：
10.1136/tc-2023-058123
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发表时间：
2023
期刊：
影响因子：
5.2
通讯作者：
Lempert,LaurenKass
中科院分区：
文献类型：
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作者：
Lempert,LaurenKass
随着尼古丁产品制造商继续以降低危害的声称来推广其产品，声称不含烟草和/或尼古丁的产品的新市场可能正在增长，并模仿传统的烟草营销策略。TAAT于2020年底引入美国市场，似乎正在利用减少危害的营销机会，吸引那些正在寻找烟草卷烟“更安全”替代品的消费者。2 TAAT的首席执行官Michael Saxon在烟草行业工作了25年，包括在Philip Morris USA和Altria工作，并帮助推出了雅阁（现为IQOS）加热烟草产品。3 TAAT表示，他们的产品是由大麻和“100%食品级成分”的专有混合物（“超越烟草”）制成的，每根大麻二酚（CBD）高达25毫克，低于0.3%的δ-9-四氢大麻酚（THC），这是2018年农业法案规定的联邦法律的限制。4 TAAT有原味、顺滑和薄荷口味（图1）。这些产品并没有被宣传为具有精神活性，而是被设计成模仿烟草香烟5的“吸烟的感觉成分”，并通过模仿烟草香烟的包装、外观、味道、燃烧、烟雾和烟灰，让成年吸烟者“保持他们喜欢的吸烟体验，而不消耗尼古丁”（图1）。26于2023年3月，TAAT收购了“Break Free”戒烟智能手机应用程序，7表明其计划推广其戒烟产品，类似于菲利普莫里斯公司进军戒烟领域。8
As nicotine products manufacturers continue to promote their products with harm reduction claims, a new market for products claiming to be tobacco-free and/or nicotine-free might be growing 1 2 and mimicking traditional tobacco marketing tactics. TAAT, introduced to US markets in late 2020, appears to be capitalising on harm reduction marketing opportunities, appealing to consumers who are looking for ‘safer’alternatives to tobacco cigarettes. 2 TAAT’s Chief Executive Officer Michael Saxon spent 25 years in the tobacco industry, including at Philip Morris USA and Altria, and helped launch Accord (now IQOS) heated tobacco products. 3 TAAT states that their products are made from a proprietary blend (‘Beyond Tobacco’) of hemp and ‘100% food grade ingredients’ with up to 25 mg cannabidiol (CBD) per stick and less than 0.3% delta-9-tetrahydrocannabinol (THC), the federal legal limit set by the 2018 Farm Bill. 4 TAAT is available in Original, Smooth and Menthol flavours (figure 1). These products are not advertised as having psychoactive properties but are designed to mimic the ‘sensory components of smoking’tobacco cigarettes 5 and to allow adult smokers ‘to keep the experience of smoking they love without consuming nicotine’by imitating the packaging, appearance, taste, burn, smoke and ash of tobacco cigarettes (figure 1). 2 6 In March 2023, TAAT acquired the ‘Break Free’smoking cessation smartphone application, 7 suggesting it plans to market its products for cessation, similar to Philip Morris’s forays into cessation. 8