Ephemeral Storytelling With Social Media: Snapchat and Instagram Stories at the Brooklyn Museum

Ephemeral Storytelling With Social Media: Snapchat and Instagram Stories at the Brooklyn Museum
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通过社交媒体讲述短暂的故事:布鲁克林博物馆的 Snapchat 和 Instagram Stories

DOI:
10.1177/2056305119898776
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发表时间:
2020
影响因子:
5.2
通讯作者:
Sara Wowkowych
Sara Wowkowych
中科院分区:
人文科学2区
文献类型:
--
作者:
Elena Villaespesa;Sara Wowkowych

文献摘要

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在博物馆参观的背景下,社交媒体的使用继续增长。这项研究通过半结构化访谈和照片启发,研究了布鲁克林博物馆游客分享的Instagram和Snapchat故事。研究结果提供了对这种短暂媒体的特征以及这些帖子背后的动机的见解。与传统摄影类似,社交媒体上的短暂内容通常是出于捕捉美观的艺术品、记录感觉、分享经历或建立自我认同的动机。然而,共享的内容是由短暂的方面,激励最小的策展和编辑。研究结果增加了博物馆背景下快速发展的社交媒体领域。此外,它倡导博物馆发挥积极作用,制定政策和机会,应对这些行为,并从共享的内容中学习,为解释和学习材料提供信息。
The usage of social media in the context of the museum visit continues to grow. This research examined Instagram and Snapchat stories shared by visitors at the Brooklyn Museum via semi-structured interviews and photo-elicitation. The results provide insights into the characteristics of this ephemeral media and the motivations behind these posts. Similar to traditional photography, ephemeral content on social media is often motivated by capturing an artwork found to be aesthetically pleasing, documenting a feeling, sharing an experience, or building self-identity. However, the content shared is shaped by the ephemeral aspect that motivates minimal curation and editing. The study results add to the rapidly evolving field of social media within the museum context. Moreover, it advocates for an active role for the museum to have policies and opportunities that respond to these behaviors and learn from the content shared informing interpretation and learning materials.