The dual-process of reactive and intentional decision-making involved in eco-friendly behavior
The dual-process of reactive and intentional decision-making involved in eco-friendly behavior
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DOI：
10.1016/j.jenvp.2007.01.005
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发表时间：
2007-06
影响因子：
6.9
通讯作者：
S. Ohtomo;Y. Hirose
中科院分区：
文献类型：
--
作者：
S. Ohtomo;Y. Hirose
我们扩展了原型模型Gibbons和Gerrard，以研究自称的环境问题和行为之间的差异。我们的模型假设，有两个决策过程：一个反应过程，涉及无意的决策的基础上的情境因素，和一个有意的过程，涉及目标导向的决策的基础上的态度因素。206名日本大学生完成了一份关于回收行为的问卷。研究结果表明，原型意象和描述性规范是决定接受生态不友好行为反应过程的重要因素。相反，环境关注和强制性规范是促进生态友好行为的有意过程的决定因素。我们的模型表明，生态友好的行为可能会受到抑制或促进，这取决于反应过程或有意的过程是更显着的。
We extended the prototype model Gibbons and Gerrard to examine the disparity between professed environmental concerns and behavior. Our model assumed that there are two decision processes: a reactive process involving unintentional decision-making based on situational factors, and an intentional process involving goal-oriented decision-making based on attitudinal factors. A questionnaire about recycling behavior was completed by 206 Japanese undergraduate students. The results indicated that the prototype image and descriptive norm were determinants of the reactive process to accept eco-unfriendly behavior. In contrast, environmental concern and the injunctive norm were determinants of the intentional process to promote eco-friendly behavior. Our model suggests that eco-friendly behavior may be inhibited or promoted depending upon whether the reactive process or the intentional process is more salient.