Young adults: Vulnerable new targets of tobacco marketing
Young adults: Vulnerable new targets of tobacco marketing
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DOI：
10.2105/ajph.94.2.326
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发表时间：
2004-02-01
影响因子：
12.7
通讯作者：
Albers, AB
中科院分区：
文献类型：
--
作者：
Biener, L;Albers, AB
目标。我们调查了年轻人的吸烟模式和对香烟广告的接受程度，以评估烟草营销策略的脆弱性。我们从对马萨诸塞州12072名成年人的电话调查中获得数据。年龄在18到30岁之间的吸烟者比年长者更有可能只是偶尔吸烟，每天吸烟少于10支。他们也更容易接受香烟营销，更有可能成为酒吧和俱乐部的常客。许多年轻的成年吸烟者正处于开始吸烟的阶段，很可能会过渡到不吸烟或重度吸烟。如果不受管制，酒吧和俱乐部的烟草促销很可能导致成人吸烟率上升。
Objectives. We examined young adult smoking patterns and receptivity to cigarette advertising to assess vulnerability to tobacco marketing strategies.Methods. We obtained data from a-telephone survey of 12072 Massachusetts adults.Results. Smokers aged 18 to 30 years were more likely than older adults to smoke only occasionally and to consume fewer than 10 cigarettes per day. They also were more receptive to cigarette marketing and were more likely to be frequent patrons of bars and clubs.Conclusions. Many young adult smokers are in the initiation phase of smoking and are likely to undergo a transition to either nonsmoking or heavier smoking. If unimpeded by regulation, tobacco promotion in bars and clubs is likely to lead to increased adult smoking prevalence.