Householders' Mental Models of Domestic Energy Consumption: Using a Sort-And-Cluster Method to Identify Shared Concepts of Appliance Similarity.
Householders' Mental Models of Domestic Energy Consumption: Using a Sort-And-Cluster Method to Identify Shared Concepts of Appliance Similarity.
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DOI：
10.1371/journal.pone.0158949
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发表时间：
2016
期刊：
影响因子：
3.7
通讯作者：
Shaddick G
中科院分区：
文献类型：
--
作者：
Gabe-Thomas E;Walker I;Verplanken B;Shaddick G
如果家庭显示器和其他干预措施要成功地影响人们的能源消耗，他们需要以用户有意义的方式进行能源沟通。在这里，我们探索住户的能源消费的看法，使用一种新颖的组合卡分类和聚类，以揭示人们认为国内能源消费的方式共享的模式。数据表明，当参与者被要求分组电器，他们觉得自然“走到一起”，有相对较少的共同的想法，电器的概念相关。在参与者同意哪些设备属于一起的情况下，这些分组是基于活动（例如，娱乐）和家庭内的位置（例如，厨房）;能源消耗并不是人们分类的重要因素。这表明，旨在减少能源消耗的行为改变的信息可能更好地与社会实践而不是消费本身联系起来。
If in-home displays and other interventions are to successfully influence people’s energy consumption, they need to communicate about energy in terms that make sense to users. Here we explore householders’ perceptions of energy consumption, using a novel combination of card-sorting and clustering to reveal shared patterns in the way people think about domestic energy consumption. The data suggest that, when participants were asked to group appliances which they felt naturally ‘went together’, there are relatively few shared ideas about which appliances are conceptually related. To the extent participants agreed on which appliances belonged together, these groupings were based on activities (e.g., entertainment) and location within the home (e.g., kitchen); energy consumption was not an important factor in people’s categorisations. This suggests messages about behaviour change aimed at reducing energy consumption might better be tied to social practices than to consumption itself.