Trends in Social Media: Persistence and Decay
Trends in Social Media: Persistence and Decay
复制标题
DOI：
10.2139/ssrn.1755748
复制
发表时间：
2011-02
期刊：
影响因子：
--
通讯作者：
S. Asur;B. Huberman;G. Szabó;Chunyan Wang
中科院分区：
文献类型：
--
作者：
S. Asur;B. Huberman;G. Szabó;Chunyan Wang
社交媒体以不间断的速度产生了大量的实时内容。在人们创造和分享的所有内容中，只有少数几个主题能够引起足够的关注，并上升到最高点，成为向用户展示的时间趋势。什么因素导致趋势的形成和持续是一个尚未回答的重要问题。本文对Twitter上的热门话题进行了深入的研究，为热门话题的形成、持续和衰减提供了理论依据。我们发现，内容与社交网络用户的共鸣在引起趋势方面起着重要作用。此外，我们观察到，大部分传播的内容引起的趋势来自传统媒体来源与社交媒体作为他们的选择性放大器。
Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users.The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis for the formation, persistence and decay of trends. We find that the resonance of the content with the users of the social network plays a major role in causing trends. Also, we observe that a majority of the content propagated to cause trends arise from traditional media sources with social media acting as a selective amplifier for them.