The Conservatism of Emoji: Work, Affect, and Communication

The Conservatism of Emoji: Work, Affect, and Communication
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表情符号的保守主义:工作、情感和沟通

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发表时间:
2015
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通讯作者:
K. Crawford
K. Crawford
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作者:
Luke Stark;K. Crawford

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这篇文章探讨了表情符号作为信息资本主义社会网络中情感劳动的渠道。表情符号是一种无处不在的数字图像,可以出现在短信、电子邮件和社交媒体聊天平台中,具有丰富的社会、文化和经济意义。本文将表情符号作为历史、社会和文化对象进行研究,并将其作为拟物化和技术标准化的例子。如今,表情符号已经被其他为情感互动而设计的图形所取代,成为明确的货币化对象,但它仍然代表着数字经济中企业非常感兴趣的情感数据,并继续作为情感意义的象征符号发挥作用。我们认为,表情符号既体现并代表了情感作为人类潜能之间的紧张关系,也代表了资本不断寻求通过日常生命政治管理来利用的生产力之间的紧张关系。表情符号是情感劳动的创造力与其在市场逻辑束缚下的数字领域的局限性之间的竞争的实例。
This piece examines emoji as conduits for affective labor in the social networks of informational capitalism. Emoji, ubiquitous digital images that can appear in text messages, emails, and social media chat platforms, are rich in social, cultural, and economic significance. This article examines emoji as historical, social, and cultural objects, and as examples of skeuomorphism and of technical standardization. Now superseded as explicitly monetized objects by other graphics designed for affective interactions, emoji nonetheless represent emotional data of enormous interest to businesses in the digital economy, and continue to act symbolically as signifiers of affective meaning. We argue that emoji characters both embody and represent the tension between affect as human potential, and as a productive force that capital continually seeks to harness through the management of everyday biopolitics. Emoji are instances of a contest between the creative power of affective labor and its limits within a digital realm in the thrall of market logic.