The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence
The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence
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DOI：
10.1007/s11747-014-0380-y
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发表时间：
2015-03
影响因子：
18.2
通讯作者：
Ralf Wilden;S. Gudergan
中科院分区：
文献类型：
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作者：
Ralf Wilden;S. Gudergan
营销和技术能力是公司绩效的主要驱动力，因此是管理者的核心利益。然而，这两种功能如何适应不断变化的环境以确保卓越的性能仍不清楚。本研究利用动态能力观点和对 228 家公司的调查数据，提出了一个模型，通过其感知和重新配置的基本过程评估动态能力利用的频率与营销和技术能力的关系，以及市场、技术和竞争对手的动荡如何影响这些关系。结果表明，在竞争激烈的环境中，频繁的感知和重新配置具有更强的积极作用；然而，在稳定的环境中，频繁的感知可能会对营销和技术能力产生负面影响。此外，在高度竞争的环境中，营销能力与企业绩效呈正相关，而技术能力则在稳定的竞争环境中提高绩效。
Marketing and technological capabilities are primary drivers of a firm’s performance and thus of central interest to managers. Yet the way in which these two capabilities align with changing environments to secure superior performance remains unclear. Drawing on the dynamic capability view and data from a survey of 228 firms, this study proposes a model of how frequent dynamic capability utilization, assessed through its underlying processes of sensing and reconfiguring, relates to marketing and technological capabilities, as well as how market, technological, and competitor turbulence might affect these relationships. The results show that frequent sensing and reconfiguring have stronger positive effects in environments characterized by high competitor turbulence; however, frequent sensing can have negative relationships with marketing and technological capabilities in stable environments. Furthermore, marketing capabilities are positively associated with firm performance in highly competitive environments, whereas technological capabilities enhance performance in stable competitive environments.