Algorithmically recognizable: Santorum’s Google problem, and Google’s Santorum problem
Algorithmically recognizable: Santorum’s Google problem, and Google’s Santorum problem
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算法可识别：桑托勒姆的谷歌问题和谷歌的桑托勒姆问题
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发表时间：
2017
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影响因子：
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通讯作者：
Tarleton Gillespie
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作者：
Tarleton Gillespie
由于信息算法做出的判断可能会产生强大的后果，那些对选择信息感兴趣的人会将自己定位于这些算法系统，使自己在算法上可识别，希望它们能被它们放大。研究信息中介和那些试图被他们看到的人之间的这种相互作用，将算法系统的研究与长期以来对中介力量的关注联系起来-不是算法力量，唯一的，而是赋予可见性和证明意义的力量，以及识别谁授予它以及为什么的挑战。在这里，我认为丹·萨维奇试图重新定义美国参议员里克·桑托勒姆的名字，这是一种战术干预，在谷歌的搜索结果中占据了近十年的榜首，然后在2012年共和党提名期间神秘地下降了。当时谷歌算法的变化可能解释了这种下降;在这里，它们有助于揭示搜索引擎必须总是做出的那种隐含的政治区分，在真正的参与模式和近似它们的战术努力之间。
ABSTRACT Because information algorithms make judgments that can have powerful consequences, those interested in having their information selected will orient themselves toward these algorithmic systems, making themselves algorithmically recognizable, in the hopes that they will be amplified by them. Examining this interplay, between information intermediaries and those trying to be seen by them, connects the study of algorithmic systems to long-standing concerns about the power of intermediaries – not an algorithmic power, uniquely, but the power to grant visibility and certify meaning, and the challenge of discerning who to grant it to and why. Here, I consider Dan Savage’s attempt to redefine the name of U.S. Senator Rick Santorum, a tactical intervention that topped Google’s search results for nearly a decade, and then mysteriously dropped during the 2012 Republican nominations. Changes made to Google’s algorithm at the time may explain the drop; here, they help to reveal the kind of implicitly political distinctions search engines must invariably make, between genuine patterns of participation and tactical efforts to approximate them.