Blocking online advertising - A state of the art
Blocking online advertising - A state of the art
复制标题
阻止在线广告 - 最先进的技术
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
V. Potdar
中科院分区：
文献类型：
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作者：
Ashutosh Kumar Singh;V. Potdar
在线广告已成为互联网上的主要商业模式之一。出版商依靠广告产生的在线收入来提供许多免费服务。然而，很明显，在线广告现在变得非常具有侵入性，并且还消耗大量宝贵的带宽来下载零缓存广告和Flash或视频广告。因此，许多用户现在使用广告拦截软件，使他们的互联网冲浪更愉快。本文的主要贡献如下-它试图确定互联网用户想要阻止在线广告的主要原因;它还批判性地评估了几种现有的广告拦截技术，并进行了一项实验，以测量在线广告相对于实际内容所使用的带宽量。本文最后概述了未来的研究方向。
Online advertising has emerged as one of the major business models on the Internet. Publishers rely on the online revenue generated from advertising to offer many free services. However, it has become evident that online advertisements are now becoming quite intrusive and also consume a lot of valuable bandwidth to download zero-caching ads and flash or video ads. As a result many users are now using ad-blocking software to make their Internet surfing more enjoyable. The main contribution of this paper is as follows - it attempts to identify the main reasons why internet users want to block online ads; it also critically evaluates several existing ad-blocking techniques and conducts an experiment to measure the amount of bandwidth used by online advertisements relative to the actual content. The paper concludes by outlining future research directions.