The Persuasive Influence of a Fictional Character's Trustworthiness
The Persuasive Influence of a Fictional Character's Trustworthiness
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DOI：
10.1111/jcom.12053
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发表时间：
2013-10
影响因子：
7.9
通讯作者：
Markus Appel;Martina Mara
中科院分区：
文献类型：
--
作者：
Markus Appel;Martina Mara
本研究探讨了虚构人物的可信度对叙事说服力的作用。作者认为，影响说服力结果的是故事中的可信度指标，而不是副文本线索（事实与虚构的标签）。进行了一项关于节能驾驶行为（绿色驾驶）的实验，以行为意图和自我报告行为（暴露后 3 周）作为因变量。与提供相同信息或控制故事的不太值得信赖的角色的故事相比，引入绿色驾驶行为的值得信赖的角色的故事会导致车主更强烈地参与节能驾驶。对于没有深入融入故事世界（低叙事临场感）的接收者来说，角色可信度低尤其不利于故事一致的意图和行为。
The present research examined the role of a fictional character's trustworthiness on narrative persuasion. The authors suggest that trustworthiness indicators within the story, rather than paratextual cues (fact–fiction labeling) affect persuasive outcomes. An experiment on fuel-efficient driving behavior (green driving) was conducted, with behavioral intentions and self-reported behavior (3 weeks postexposure) as dependent variables. A story with a trustworthy character who introduced green driving behavior led to stronger intentions to engage in fuel-efficient driving among car owners than a story with a less trustworthy character who provided the same information or a control story. Low character trustworthiness was particularly detrimental to story-consistent intentions and behavior for recipients who were not deeply immersed into the story world (low narrative presence).