Partisan Mobilization Using Volunteer Phone Banks and Door Hangers
Partisan Mobilization Using Volunteer Phone Banks and Door Hangers
复制标题
使用志愿者电话银行和门衣架进行党派动员
DOI：
10.1177/0002716205278200
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发表时间：
2005
期刊：
影响因子：
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通讯作者：
David W. Nickerson
中科院分区：
文献类型：
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作者：
David W. Nickerson
本文介绍的结果，从全州范围内的党派选民动员实验在密歇根州在2002年州长选举。研究的策略是志愿者电话和门衣架。关于投票率，得出的结论是，志愿者电话提高投票率3.2个百分点，门衣架提高投票率1.2个百分点。这种效应大小意味着，这两种动员技术都具有成本竞争力，并且党派和无党派运动在增加投票率方面同样有效。选举后的一项调查被用来确定党派对投票的奉承是否改变了候选人的偏好。调查没有发现竞选接触的说服证据。然而，调查确实表明，竞选活动未能瞄准可能的民主党选民，并排除可能的共和党选民，强调需要详细的政党数据库。
This article presents the results from a statewide partisan voter mobilization experiment in Michigan during the 2002 gubernatorial election. The tactics studied are volunteer phone calls and door hangers. With regard to turnout, the conclusion reached is that volunteer phone calls boost turnout by 3.2 percentage points and door hangers boost turnout by 1.2 percentage points. This effect size implies that both mobilization technologies are cost-competitive with door knocking and that partisan and nonpartisan campaigns are equally effective at increasing turnout. A postelection survey was used to determine whether the partisan blandishments to vote changed candidate preference. No evidence of persuasion from campaign contact was detected by the survey. However, the survey did indicate that the campaign failed in targeting likely Democratic voters and excluding likely Republican voters, emphasizing the need for detailed party databases.