Communicating Environment in the Okavango Delta, Botswana
Communicating Environment in the Okavango Delta, Botswana
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博茨瓦纳奥卡万戈三角洲的通讯环境
DOI：
10.1177/1075547012437277
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发表时间：
2012
影响因子：
9
通讯作者：
O. Tau
中科院分区：
文献类型：
--
作者：
O. Thakadu;O. Tau
这项研究探讨了博茨瓦纳西北部奥卡万戈三角洲的环境传播战略。一项调查工具，管理120名受访者，随机抽样的四个村庄。调查结果显示，受访者从不同来源的组织获得环境保护信息。各机构采用多元混合办法，利用不同的沟通渠道，如大众媒体和团体渠道。统计学显着协会之间的广播观众的教育和电视观众的年龄，教育和性别，并没有统计学意义之间的关联发现kgotla组通道和三个人口统计变量。研究结果表明，干预措施促进了受访者的亲环境行为和态度。讨论了对环境传播实践的影响和未来研究的方向。
The study explored environmental communication strategies within the Okavango Delta, northwest Botswana. A survey instrument was administered to 120 respondents, randomly sampled across four villages. The findings show that respondents obtain environmental conservation information from diverse source organizations. Agencies use a multimix approach that utilizes different channels of communication, such as mass media and group channels. Statistically significant associations were found among the radio audience by education and among the television audience by age, education, and gender; and no statistically significance association was found between the kgotla group channel and the three demographic variables. Findings suggest that the interventions have promoted proenvironmental behaviors and attitudes among the respondents. Implications for environmental communication practice and directions for future research are discussed.