Ethos and credibility: The construct and its measurement after three decades
Ethos and credibility: The construct and its measurement after three decades
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精神与可信度：三十年后的构建及其衡量
DOI：
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发表时间：
1981
期刊：
影响因子：
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通讯作者：
T. J. Young
中科院分区：
文献类型：
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作者：
J. Mccroskey;T. J. Young
本文回顾了三十年来有关信息源可信度结构的定义和测量的研究，并报道了一项新的研究。结论是，过去十年中报道的因素分析研究已经偏离了最初的可信度/气质结构，并将该结构视为与人感知结构几乎同构的结构。有人认为，未来对来源可信度的因素分析研究将没有任何有用的目的，应该保留该结构的历史定义，并且该结构的令人满意的措施已经存在。
Three decades of research involving the definition and measurement of the source credibility construct are reviewed and a new study reported. It is concluded that factor analytic research reported over the past decade has strayed from the original credibility/ethos construct and has treated that construct as virtually isomorphic with the construct of person perception. It is argued that future factor analytic studies of source credibility would serve no useful purpose, that the historical definitions of the construct should be retained, and that satisfactory measures of that construct already exist.