Exploitation or exploration in service business development? Insights from a dynamic capabilities perspective
Exploitation or exploration in service business development? Insights from a dynamic capabilities perspective
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DOI：
10.1108/09564231011079066
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发表时间：
2010-01-01
影响因子：
10.6
通讯作者：
Fleisch, Elgar
中科院分区：
文献类型：
--
作者：
Fischer, Thomas;Gebauer, Heiko;Fleisch, Elgar
目的-本文的目的是探讨如何动态能力的传感，抓住和重新配置的形状的方式，服务业务的发展在广泛的资本货物industries.Design/方法/方式-本文采取了解释性的多案例研究的方法。它旨在围绕关键的动态能力发展主要的组织主题，并支持他们的研究proposites.Findings -研究结果表明，公司利用或探索的机会，当涉及到服务业务的发展。此外，两种方法之间的动态能力不同，并预测哪种方式的公司选择。研究限制/影响-研究的局限性主要是由于定性研究的性质。这里确定的动态能力是不是详尽无遗的，而是，他们指出了未来的research.Practical影响方向-研究结果提供指导管理人员如何向服务的战略转变的影响动态capability. Origality/value -尽管与服务业务发展的困难，文学仍然相对沉默的动态能力。然而，动态能力对于向服务业的战略转变至关重要。
Purpose - The paper aims to explore how dynamic capabilities of sensing, seizing and reconfiguring shape the way in which service business is developed in a broad range of capital goods industries.Design/methodology/approach - The paper takes an interpretative multiple-case study approach. It seeks to develop primary organizing themes around the key dynamic capabilities and support them with research propositions.Findings - The findings suggest that companies either exploit or explore the opportunities when it comes to service business development. Moreover, dynamic capabilities differ between the two approaches and predict which way a company chooses.Research limitations/implications - Research limitations are mainly due to the nature of qualitative research. The dynamic capabilities identified here are by no means exhaustive; rather, they indicate directions for future research.Practical implications - The research findings provide guidance to managers as to how the strategic shift towards services is influenced by dynamic capabilities.Originality/value - Despite difficulties associated with service business development, the literature remains relatively silent on dynamic capabilities. However, dynamic capabilities are essential to the strategic shift towards service business.