Corporate social responsibility in Vietnam: opportunities and innovation experienced by multinational corporation subsidiaries
Corporate social responsibility in Vietnam: opportunities and innovation experienced by multinational corporation subsidiaries
复制标题
DOI：
10.1108/srj-02-2019-0082
复制
发表时间：
2020-01-01
影响因子：
3.2
通讯作者：
Luu, Hiep
中科院分区：
文献类型：
--
作者：
Hieu Thanh Nguyen;Thinh Gia Hoang;Luu, Hiep
本研究旨在以机会与创新视角检视越南跨国子公司的企业社会责任（CSR）。虽然企业社会责任传统上是在发达市场进行调查的，但本文展示了跨国公司如何利用其企业社会责任实践，为自己和越南当地社会创造商业机会和创新活动。设计/方法/方法这是一项探索性质的研究，基于四家在越南实践了企业社会责任的跨国公司。数据收集自对四个案例公司的经理和商业领袖进行的18次个人访谈。本研究发现，企业社会责任活动在产品、流程、理念和管理实践等方面潜在地推动了新的商业机会和创新。此外，机遇和创新也使跨国公司和越南当地社区受益。本文明确指出，企业社会责任文献因研究发生的不同国家或地区而异，这些研究往往侧重于特定社会经济和政治背景下合适的特定领域。鉴于越南的商业环境的特点是来自东南亚发展中市场的社会经济背景的创新机会和激励，该研究为整合和巩固企业社会责任实践、机会和创新提供了重要的第一步。鉴于上述发现，该研究为企业社会责任文献，特别是发展中国家跨国公司的企业社会责任实践提供了重要贡献。本研究建议亚洲新兴国家的企业社会责任从业者应立足于对当地社会的理解，并努力了解当地利益相关者的优先事项。跨国公司应该了解企业社会责任发起的背景，因为解决这些问题往往会激励公司以产品、服务和流程的形式进行社会创新，并通过商业解决方案发现或创造基于新出现的社会问题的机会，从而使其业务和当地利益相关者总体受益。这是在发展中国家——越南的背景下，探索跨国公司承担企业社会责任与商业机会和创新之间相互作用的首批研究之一。
Purpose This study aims to examine corporate social responsibility (CSR) with the opportunity- and innovation-based view of multinational subsidiaries (MNSs) in Vietnam. While CSR has traditionally been investigated in the developed market, this paper demonstrates how MNSs can take advantage of their CSR practises and create business opportunities and innovation activities for themselves and local society in Vietnam.Design/methodology/approach This is an exploratory qualitative research-based on four MNSs that have practised CSR in Vietnam. Data were collected from 18 individual interviews with managers and business leaders in four case firms.Findings This study finds that CSR activities in the studied firms potentially drive new business opportunities and innovation in the form of product, process, idea and management practises. In addition, both opportunities and innovation also benefit MNSs and the local community in Vietnam.Research limitations/implications The paper makes clear that CSR literature varies depending on the different countries or areas where the studies take place and these studies tend to focus on a specific area that was appropriate within a particular socio-economic and political context. Given that the business context in Vietnam is characterised by opportunities and incentives for innovation from the socio-economic of the context of a South East Asian developing market, the research provides an important first step in the integration and consolidation of CSR practises, opportunities and innovation. In light of the findings presented above, the study provides an important contribution to the CSR literature, particularly the CSR practises of multinational corporations (MNCs) in developing countries.Practical implications The study suggests that CSR practitioners in Asian emerging countries should ground themselves in an understanding of the local society and try to gain an understanding of the priorities of local stakeholders. MNCs should develop an appreciation of the context in which CSR is initiated, as addressing such issues often inspires firms to bring in social innovations in the form of products, services and processes and discover or create opportunities based on the emergent social problems through business solutions that overall benefit their business and local stakeholders.Originality/value This is one of the first studies to explore the interaction between MNSs undertaking CSR and business opportunities and innovation in the context of a developing country - Vietnam.