Vertical Mergers and Product Differentiation
Vertical Mergers and Product Differentiation
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DOI：
10.1111/j.1467-6451.2009.00402.x
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发表时间：
2009-12
期刊：
影响因子：
--
通讯作者：
Noriaki Matsushima
中科院分区：
文献类型：
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作者：
Noriaki Matsushima
本文提出了一个均衡理论的垂直合并，将战略行为的酒店式的位置模型。这使人们能够考虑下游企业的产品差异化战略与纵向一体化战略之间的关系。我表明，垂直整合提高了整合后的企业的产品差异化程度。在一定条件下，部分一体化会在均衡中出现，这可能会增加非一体化下游企业的利润。本文还讨论了纵向一体化的福利影响。
This paper presents an equilibrium theory of vertical mergers that incorporates strategic behaviors in the Hotelling-type location model. This enables one to consider the relationship between downstream firms' strategies for product differentiation and vertical integration. I show that vertical integration enhances the degree of product differentiation of the integrated firm. Under some conditions, partial integration arises in equilibrium, which may increase the profit of the nonintegrated downstream firm. The paper also discusses the welfare implications of vertical integration.