Generic structure to simulate acceptance dynamics
Generic structure to simulate acceptance dynamics
复制标题
模拟接受动态的通用结构
DOI：
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
A. Wokaun
中科院分区：
文献类型：
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作者：
S. Ulli;F. Gassmann;M. Bosshardt;A. Wokaun
社会行为模式和社会平衡状态往往受到社会规范等稳定价值观的指导。然而，不断变化的环境条件（如气候变暖、资源短缺）可能需要改变行为和接受新技术。总体行为变化的前因是价值变化，它预先决定了新的行为模式何时出现，以及新的社会平衡状态何时能够达到。本文论述了这些现象。首先，基于废物回收模型，我们解释了这些现象，并建立了一个简单、通用的数学模型来描述接受-拒绝动力学的基本特征。其次，我们提出了一个通用的模型结构来模拟接受-拒绝行为，它代表了范式变化过程的动态特征。我们表明，四阶势函数是充分表示范式变化的必要条件。第三，我们还解释了为什么著名的Bass模型无法捕捉接受和拒绝的动态。
Social behaviour patterns and social equilibrium states are often guided by stable values such as social norms. However, changing environmental conditions (e.g. climate warming, resource scarcity) may require behavioural change and the acceptance of new technologies. Antecedents of aggregate behavioural change are value changes that predetermine when new behaviour patterns emerge and a new social equilibrium state can be reached. The paper addresses these phenomena. First, based on a waste recycling model, we explain these phenomena and develop a simple, generic mathematical model describing the basic traits of acceptance-rejection dynamics. Second, we propose a generic model structure for the simulation of acceptance-rejection behaviour that represents the dynamical characteristics of paradigm change processes. We show that a fourth-order potential function is a sine qua non for an adequate representation of a paradigm change. Third, we also explain why the well-known Bass model, is unable to capture acceptance and rejection dynamics.