Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases

Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases
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DOI:
10.1080/21645515.2020.1780846
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发表时间:
2020-07-11
影响因子:
4.8
通讯作者:
Gunaratne, Keith
Gunaratne, Keith
中科院分区:
医学3区
文献类型:
--
作者:
Puri, Neha;Coomes, Eric A.;Gunaratne, Keith

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尽管过去一个世纪在疫苗接种方面取得了重大进展,但疫苗可预防疾病的死灰复燃导致世界卫生组织将疫苗接种迟疑视为对全球健康的主要威胁。从各种来源获得的健康信息可能会加剧疫苗的犹豫不决,包括互联网和社交媒体平台等新媒体。随着获取技术的途径的改善,社交媒体已经在全球范围内渗透。与传统媒体不同,社交媒体允许个人在没有编辑监督的情况下在全球范围内快速创建和分享内容。用户可能会自行选择内容流,从而导致意识形态上的孤立。因此,在这些平台上发布反对接种疫苗的信息提出了相当大的公共卫生问题,并因此可能导致下游疫苗犹豫不决,包括损害公众对未来针对新病原体的疫苗开发的信心,例如用于预防新冠肺炎的SARS-CoV-2。在这篇综述中,我们讨论了社交媒体平台在传播疫苗犹豫不决方面的当前地位,并探索了下一步如何利用社交媒体来提高健康素养和培养公众对疫苗接种的信任。
Despite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health. Vaccine hesitancy may be fueled by health information obtained from a variety of sources, including new media such as the Internet and social media platforms. As access to technology has improved, social media has attained global penetrance. In contrast to traditional media, social media allow individuals to rapidly create and share content globally without editorial oversight. Users may self-select content streams, contributing to ideological isolation. As such, there are considerable public health concerns raised by anti-vaccination messaging on such platforms and the consequent potential for downstream vaccine hesitancy, including the compromise of public confidence in future vaccine development for novel pathogens, such as SARS-CoV-2 for the prevention of COVID-19. In this review, we discuss the current position of social media platforms in propagating vaccine hesitancy and explore next steps in how social media may be used to improve health literacy and foster public trust in vaccination.