Examining the ridership attraction potential of bus rapid transit: A quantitative analysis of image and perception
Examining the ridership attraction potential of bus rapid transit: A quantitative analysis of image and perception
复制标题
检查快速公交系统的乘客吸引力潜力：图像和感知的定量分析
DOI：
10.5038/2375-0901.16.4.4
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发表时间：
2013
期刊：
影响因子：
--
通讯作者：
J. Flynn
中科院分区：
文献类型：
--
作者：
A. Cain;J. Flynn
如果公共交通要吸引自由选择的乘客，它必须提供高质量的服务，并传达一个有吸引力的形象。尽管快速公交系统（BRT）的设计是为了模仿铁路交通，但几乎没有定量证据表明BRT是否能获得与铁路相关的乘客吸引力。焦点小组和态度调查的组合进行了评估快速公交系统的能力，复制高品质的形象和乘客的吸引力与铁路相关的好处，并量化有形和无形的因素，驱动替代交通模式之间的感知差异。研究是在洛杉矶由于城市的快速交通模式的范围。总体而言，研究结果表明，全方位服务的BRT可以复制通常与铁路相关的功能标准和形象质量，即使是投资较低的“BRT-lite”服务在每美元投资的整体评级方面也表现得非常好。更一般地说，结果表明，周围的城市地区的形象可能有更大的影响，总的看法比是否是基于公共汽车或铁路技术的交通服务。
If public transit is to attract discretionary riders, it must offer high-quality service and convey an attractive image. Although Bus Rapid Transit (BRT) is designed to emulate rail-based transit, there is little quantitative evidence of whether BRT can capture the ridership attraction benefits associated with rail. A combination of focus groups and an attitudinal survey were conducted to assess BRT's ability to replicate the high-quality image and ridership attraction benefits associated with rail, and to quantify the tangible and intangible factors that drive perceptual differences between alternative transit modes. Research was fielded in Los Angeles due to the city's range of rapid transit modes. Overall, findings show that full-service BRT can replicate both the functionality standards and image qualities normally associated with rail, and that even a lower-investment "BRT-lite" service performs remarkably well in terms of overall rating achieved per dollar invested. More generally, results indicate that the image of the surrounding urban area may have greater influence on aggregate perceptions than whether a transit service is based on bus or rail technology.