Nutrition Marketing on Food Labels
Nutrition Marketing on Food Labels
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DOI：
10.1016/j.jneb.2008.11.002
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发表时间：
2010-03-01
影响因子：
2.6
通讯作者：
Hoverson, Bonita
中科院分区：
文献类型：
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作者：
Colby, Sarah E.;Johnson, LuAnn;Hoverson, Bonita
目的：本研究旨在确定营养营销在饱和脂肪、钠和/或糖含量高的食品标签上使用的频率。设计和设置：对北达科他州大福克斯的所有 6 家杂货店中带有食品标签包装的所有商品 (N = 56,900) 进行了调查。主要结果指标：营销策略、营养标签信息、产品是否以水果/或牛奶为基础以及目标年龄。分析：计算了频率分布。结果： 49% 的所有产品包含营养营销，其中 48% 既包含营养营销，又含有大量饱和脂肪、钠和/或糖（分别为 11%、17% 和 31%）。百分之七十一的面向儿童的产品进行了营养营销。其中，59% 的饱和脂肪、钠和/或糖含量较高，其中一半以上的糖含量较高。最常用的营养营销陈述是“钙的良好来源”、“低/低/无脂”和“食品公司的健康标志”。结论和启示：营养营销通常用于高饱和脂肪、钠和/或糖的产品，并且更常用于针对儿童销售的产品而不是针对成人的产品。当前的食品行业标志可能无法帮助消费者选择低饱和脂肪、低钠或低糖的食品。
Objective: This research sought to determine how often nutrition marketing is used on labels of foods that are high in saturated fat, sodium, and/or sugar.Design and Setting: All items packaged with food labels (N = 56,900) in all 6 grocery stores in Grand Forks, ND were surveyed.Main Outcome Measure(s): Marketing strategy, nutrient label information, if the product was fruit/or milk based, and target age.Analysis: Frequency distributions were computed.Results: Forty-nine percent of all products contained nutrition marketing and of those, 48% had both nutrition marketing and were high in saturated fat, sodium and/or sugar (11%, 17%, and 31% respectively). Seventy-one percent of products marketed to children had nutrition marketing. Of those, 59% were high in saturated fat, sodium and/or sugar content, with more than half being high in sugar. The most commonly used nutrition marketing statements were "good source of calcium", "reduced/low/fat free", and "food company's health symbol".Conclusions and Implications: Nutrition marketing is commonly used on products high in saturated fat, sodium and/or sugar and is more often used on products marketed toward children than products marketed toward adults. Current food industry symbols may not be helping consumers select foods low in saturated fat, sodium or sugar.