A Grounded Theory Analysis
A Grounded Theory Analysis
复制标题
扎根理论分析
DOI：
10.1177/1931243112439388
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发表时间：
2012
期刊：
影响因子：
1
通讯作者：
Kenneth Campbell
中科院分区：
文献类型：
--
作者：
Mary Tucker;Kenneth Campbell
扎根理论方法论是一种定性方法，允许研究人员将以前的研究放在一边，只关注手头的项目。然后，以前的研究被用来帮助提供背景的调查结果。在新闻和大众传播研究中，它的使用越来越多，但仍然很少。使用扎根理论方法，作者试图为解决希拉里·克林顿在公共生活和开创性政治生涯中的代表性的理论做出贡献。研究了1993年至2008年美国广播公司、哥伦比亚广播公司和全国广播公司三大电视网播出的关于克林顿的新闻报道。作者发现，两个主要的表征出现：克林顿作为一个创新者和克林顿作为一个无辜的。无声本质上是一种负面的表征，虽然创新者是一个积极的主题，但新闻媒体倾向于关注克林顿在负面故事中的表征。
Grounded theory methodology is a qualitative approach that allows researchers to set aside previous research and focus only on the project at hand. The previous research is then used to help give context to the findings. It is gaining use, but is still rare, in journalism and mass communications research. Using grounded theory methodology, the authors seek to contribute to theory that addresses the representation of Hillary Clinton during her public life and trailblazing political career. News stories about Clinton broadcast on the three major TV networks—ABC, CBS, and NBC—from 1993 to 2008 are examined. The authors find that two primary representations emerge: Clinton as an innovator and Clinton as voiceless. Voiceless is an inherently negative representation, and although innovator is a positive theme, the news media tended to focus on representations of Clinton in negative stories.