Data Mining Techniques in CRM: Inside Customer Segmentation
Data Mining Techniques in CRM: Inside Customer Segmentation
复制标题
DOI：
--
复制
发表时间：
2010-03
期刊：
影响因子：
--
通讯作者：
Konstantinos Tsiptsis;A. Chorianopoulos
中科院分区：
文献类型：
--
作者：
Konstantinos Tsiptsis;A. Chorianopoulos
一个完整的和全面的手册数据挖掘技术在市场营销和客户关系管理中的应用。它结合了技术和商业的角度，弥合了数据挖掘和其在营销中的使用之间的差距，引导读者通过数据挖掘过程的所有阶段，提出了一个坚实的数据挖掘方法，数据挖掘最佳实践和建议，使用数据挖掘结果进行有效的营销。它回答了“使用什么数据”的关键问题，提出了挖掘数据集市和所有主要行业的KPI的完整列表。数据挖掘算法以一种简单而全面的方式为业务用户提供沿着来自所有主要行业的实际应用示例。这本书主要针对营销人员，业务分析师和数据挖掘从业者，他们正在寻找数据挖掘的操作指南。它展示了作者在“数据挖掘战壕”中的知识和经验，揭示了数据挖掘成功的秘密。
A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations for the use of the data mining results for effective marketing. It answers the crucial question of 'what data to use' by proposing mining data marts and full lists of KPIs for all major industries.Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application examples from all major industries.The book is mainly addressed to marketers, business analysts and data mining practitioners who are looking for a how-to guide on data mining. It presents the authors' knowledge and experience from the "data mining trenches", revealing the secrets for data mining success.