Information Systems Management
Information Systems Management
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DOI：
10.1201/1078/43205.20.3.20030601/43072.5
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发表时间：
2003-06
影响因子：
6.2
通讯作者：
P. Ratnasingam
中科院分区：
文献类型：
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作者：
P. Ratnasingam
摘要信任是任何关系中的关键，尤其是在贸易伙伴之间。电子商务技术可以用来培养B2B伙伴关系中的信任，但它不能保证这一点。正如本案例研究所揭示的那样，“软技能”在培养贸易伙伴信任方面同样重要。
Abstract Trust is key in any relationship and it is especially vital in the one between trading partners. E-commerce technology can be used to foster trust in B2B partnerships, but it cannot guarantee it. As this case study reveals, “soft skills” are just as crucial in cultivating trading partner trust.