Characteristics Associated with Young Adults' Intentions to Engage with Anti-Vaping Instagram Posts.
Characteristics Associated with Young Adults' Intentions to Engage with Anti-Vaping Instagram Posts.
复制标题
DOI：
10.3390/ijerph20116054
复制
发表时间：
2023-06-05
影响因子：
--
通讯作者：
Stevens, Elise M
中科院分区：
文献类型：
--
作者：
Liu, Jessica;Lee, Donghee N;Stevens, Elise M
本研究的目的是确定与年轻成人人群中参与反电子烟Instagram帖子的意图相关的行为和社会人口因素。本研究提出以下研究问题：（1）电子烟使用状态是否会影响参与反vaping Instagram帖子的意图？（2）电子烟的使用与社交媒体的使用有何关联？我们在2022年7月招募了一个年轻人（N = 459;年龄在18-30岁之间）的便利样本，进入了一项来自Prolific的在线实验研究。参与者看到了五个基于图像的Instagram帖子，内容是关于使用电子烟对健康的危害。然后，参与者被问及他们参与（“评论”，“重新分享”，“DM/将此发送给朋友”，“喜欢”和/或“截图”）帖子的意图。我们使用逻辑回归为每个参与结果运行调整模型，其中包括社会人口统计学，烟草使用和社交媒体/互联网使用的固定效应。对于参与结果的总和，我们使用泊松回归。使用的社交媒体网站总数分别与“喜欢”帖子的意图（p = 0.025）和整体参与度得分（p = 0.019）相关。日常互联网使用与“评论”（p = 0.016）和“喜欢”（p = 0.019）帖子的意图相关。与从未使用电子烟的年轻人相比，报告过去30天使用电子烟的年轻人使用Twitter（p = 0.013）和TikTok（p < 0.001）的几率更高，使用社交媒体网站的总数也更高（p = 0.046）。我们使用便利样本进行的探索性研究的初步证据表明，关于电子烟使用危害的社交媒体活动可能是吸引年轻受众的有效方式，这一代人经常使用社交媒体。传播社交媒体活动的努力应考虑在Twitter和TikTok等多个平台上发起，并在发布时考虑电子烟的使用状况。
The purpose of this study was to identify behavioral and sociodemographic factors associated with intentions to engage with anti-vaping Instagram posts among a young adult population. This study proposes the following research questions: (1) Does e-cigarette use status influence intentions to engage with anti-vaping Instagram posts?, and (2) How are e-cigarette use and social media use associated? We recruited a convenience sample of young adults (N = 459; aged 18–30 years) in July of 2022 into an online experimental study from Prolific. Participants saw five image-based Instagram posts about the health harms of using e-cigarettes. Participants were then asked about their intentions to engage (“Comment on”, “Reshare”, “DM/Send this to a friend”, “Like”, and/or “Take a screenshot of”) with the posts. We used logistic regression to run adjusted models for each engagement outcome, which included fixed effects for sociodemographics, tobacco use, and social media/internet use. For the sum of the engagement outcome, we used Poisson regression. Total number of social media sites used was associated with intentions to “Like” the posts (p = 0.025) and the overall engagement score (p = 0.019), respectively. Daily internet use was associated with intentions to “Comment on” (p = 0.016) and “Like” (p = 0.019) the posts. Young adults who reported past 30-day e-cigarette use had higher odds of using Twitter (p = 0.013) and TikTok (p < 0.001), and a higher total number of social media sites used (p = 0.046), compared to young adults who reported never use e-cigarettes. The initial evidence from our exploratory research using a convenience sample suggests that social media campaigns about the harms of e-cigarette use may be an effective way to engage younger audiences, a generation that frequents social media. Efforts to disseminate social media campaigns should consider launching on multiple platforms, such as Twitter and TikTok, and consider e-cigarette use status when posting.