Supporting trust in virtual communities
Supporting trust in virtual communities
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DOI：
10.1109/hicss.2000.926814
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发表时间：
2000-01
期刊：
影响因子：
--
通讯作者：
A. Abdul-Rahman;S. Hailes
中科院分区：
文献类型：
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作者：
A. Abdul-Rahman;S. Hailes
在任何时候，一个社区的稳定取决于信任和不信任的正确平衡。此外，我们还面临信息过载、不确定性增加和风险承担，这是现代生活的一个突出特点。作为社会成员，我们依靠信任来科普这些复杂性和不确定性，这是所有社会互动的基础。虽然已经提出了少量的信任模型的虚拟媒体，我们发现，他们在很大程度上是不切实际的和人为的。在本文中，我们提供并讨论了一个信任模型，是在现实世界中的社会信任的特点，并根据声誉机制，或口碑。我们提出的模型允许代理商决定他们更信任哪些其他代理商的意见，并允许代理商逐步调整他们对另一个代理商的主观建议的理解。
At any given time, the stability of a community depends on the right balance of trust and distrust. Furthermore, we face information overload, increased uncertainty and risk taking as a prominent feature of modern living. As members of society, we cope with these complexities and uncertainties by relying trust, which is the basis of all social interactions. Although a small number of trust models have been proposed for the virtual medium, we find that they are largely impractical and artificial. In this paper we provide and discuss a trust model that is grounded in real-world social trust characteristics, and based on a reputation mechanism, or word-of-mouth. Our proposed model allows agents to decide which other agents' opinions they trust more and allows agents to progressively tune their understanding of another agent's subjective recommendations.