What is multimodal critical discourse studies?
What is multimodal critical discourse studies?
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什么是多模态批评话语研究?
DOI:
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发表时间:
2013
期刊:
影响因子:
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通讯作者:
D. Machin
中科院分区:
文献类型:
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作者:
D. Machin
Discourses are communicated not only through political speeches and news items but through entertainment media such as computer games and movies, in the social and material culture of everyday life such as fashion, toys, music, architecture, and town planning and in the very ways that we engage our bodies and interact. Discourses are communicated through different kinds of semiotic resources, different modes, and realised through different genres. And it is at this level that many people most frequently experience these discourses as fun, as style, and simply as part of the taken for granted everyday world, even if on other more or less tangible levels they feel their power over them. All these different levels of communicative activity are infused by and shaped by, power relations and ideologies. Yet in his summary of how multimodality had developed as a field Theo Van Leeuwen, in 2013, pointed out that so far there has, with a few limited exceptions, been little critical work done on the way that discourses are communicated, naturalised, and legitimised beyond the linguistic level. This special edition of Critical Discourse Studies (CDS) seeks to take a small step to address this situation by bringing together some examples of the scholarly work that is starting to emerge, indicating some of the more robust ways that CDS can embrace meaning making in multimodal communication. How should we best approach the way that discourse and ideologies are disseminated generally simultaneously across different kinds of communicative modes and genres? I take this opportunity to reflect upon how multimodal critical discourse studies (MCDS) can best embrace the questions and issues that are core to CDS.