Intentions are Plural: Towards a Multidimensional View of Intentions in Consumer Research
Intentions are Plural: Towards a Multidimensional View of Intentions in Consumer Research
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意图是多元的：消费者研究中意图的多维视角
DOI：
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
Magnus Söderlund
中科院分区：
文献类型：
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作者：
Magnus Söderlund
消费者行为研究中经常包含意图，但研究人员很少关注心理学和哲学领域的讨论，表明可能存在不同的意图结构。这项研究的结果表明，研究人员确实应该密切关注意图是如何概念化和可操作的。更具体地说，我们的分析表明，提出的三种意图结构（作为期望的意图、作为计划的意图和作为想要的意图）与三因素概念化产生了很好的契合。我们的分析还表明，全局评价变量（满意度、态度和愉悦）与具有相同强度的三种意图构造无关。
Intentions are often included in consumer behavior research, but researchers have paid little attention to a discussion in psychology and philosophy indicating that different intention constructs may exist. The findings in this study suggest that researchers should indeed pay close attention to how intentions are conceptualized and operationalized. More specifically, our analysis shows that three proposed intentions constructs (intentions-as-expectations, intentions-as-plans, and intentions-as-wants) produce a good fit with a three-factor conceptualization. Our analysis also shows that global evaluation variables (satisfaction, attitude, and delight) are not associated with the three intentions constructs with the same strength.