Do voters prefer gender stereotypic candidates? Evidence from a conjoint survey experiment in Japan
Do voters prefer gender stereotypic candidates? Evidence from a conjoint survey experiment in Japan
复制标题
选民是否更喜欢性别刻板的候选人？
DOI：
10.1017/psrm.2018.41
复制
发表时间：
2019
影响因子：
3.9
通讯作者：
Yamada Masahiro
中科院分区：
文献类型：
--
作者：
Ono Yoshikuni;Yamada Masahiro
女性在日本的代表性严重不足，部分原因是选民对性别刻板印象和对女性领导层的偏见。我们考察了当候选人偏离与其性别角色和形象相关的行为期望时，他们是否会得到奖励或惩罚，以及在多大程度上受到奖励或惩罚。我们在日本的联合实验结果表明，与男性候选人相比，女性候选人不仅处于劣势，而且当她们偏离基于性别的行为期望时，她们可能会失去支持。我们的发现表明，女性候选人面临着一个艰难的两难境地，她们必须权衡因不符合基于性别的期望而失去支持的代价，以及因符合这些期望而导致的普遍失去支持的代价。
The striking under-representation of women in Japan has been partly attributed to gender stereotypes and prejudice toward female leadership among voters. We examine whether and to what extent candidates get rewarded or punished when they deviate from the behavioral expectations associated with their gender roles and images. Our conjoint experiment results in Japan demonstrate that not only are female candidates disadvantaged compared to their male counterparts, but also that they could lose support when they diverge from gender-based behavioral expectations. Our findings suggest that female candidates face a difficult dilemma in that they must weigh the cost of losing support for failing to conform to gender-based expectations, against the general loss of support they would incur for conforming to these expectations.