Influencing and being influenced: effects of individual influence and susceptibility on new product adoption
Influencing and being influenced: effects of individual influence and susceptibility on new product adoption
复制标题
影响与被影响：个人影响力和敏感性对新产品采用的影响
DOI：
10.1108/jpbm-07-2020-3008
复制
发表时间：
2022
影响因子：
5.6
通讯作者：
Xiushuang Gong
中科院分区：
文献类型：
--
作者：
Honghong Zhang;Xiushuang Gong
目的
本研究旨在探讨意见领导对个体社会影响敏感性的影响，并最终影响其采用行为，并评估这些关系在新产品采用中如何随性别而变化。
设计/方法/方式
数据是根据对年轻消费者关于采用新消费电子产品的调查收集的。采用结构方程模型和多样本分析对假设进行了检验。
结果
研究发现，当地位竞争机制发挥作用时，意见领袖对他人的影响更加敏感。虽然那些更容易受到规范影响的消费者往往比其他人更晚地采用新产品，但那些更容易受到地位竞争影响的消费者更有可能更早地采用新产品。这些结果也为性别差异提供了证据。女性领导者更容易受到地位竞争的影响，而男性领导者对信息影响的敏感度较低。女性消费者对规范性影响和地位竞争的敏感性对采纳行为的影响强于男性消费者。
独创性/价值
整体结构模型预测了一个有趣的个人影响力和易感性之间的关系，以及这些因素对采用行为的影响。这项研究还提供了更深入的了解社会影响机制的动态工作，为每个性别在新产品的采用。
Purpose
This study aims to examine the effect of opinion leadership on individuals’ susceptibility to social influence, which eventually affects their adoption behavior and assess how these relationships vary with gender in new product adoption.
Design/methodology/approach
Data were collected based on a survey of young consumers regarding the adoption of new consumer electronics. The hypotheses were tested using structural equation modeling and multiple sample analyses.
Findings
The study finds that opinion leaders are more sensitive to influence from others when the mechanism of status competition is at work. Although consumers who are more susceptible to normative influence tend to adopt new products later than others, those who are more susceptible to status competition are more likely to adopt earlier. The results also provide evidence for gender differences. Female leaders are more susceptible to status competition, whereas male leaders are less sensitive to informational influence. The effects of susceptibility to normative influence and status competition on adoption behavior are stronger for female than for male consumers.
Originality/value
The overall structural model predicts an interesting relationship between individual influence and susceptibility, as well as the effects of these factors on adoption behavior. This study also provides deeper insights into the dynamics of the social influence mechanisms at work for each gender in new product adoption.
(2008)端脑器官培养系统中控制嗅道形成的新型功能分子分析
DOI：
--
发表时间：
2008
期刊：
影响因子：
--
作者：
山口めぐみ;佐藤泰史;池谷真澄;有江裕子;五嶋良郎;竹居光太郎
通讯作者：
竹居光太郎