The health belief model: Evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait
The health belief model: Evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait
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健康信念模型：评估政府在社交媒体上发布的旨在预防科威特 COVID-19 疫情的公共卫生信息
DOI：
10.1080/23311975.2022.2031682
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发表时间：
2022
影响因子：
3
通讯作者：
R. Alhaimer
中科院分区：
文献类型：
--
作者：
R. Alhaimer
摘要这项研究旨在考察在2019年冠状病毒大流行期间，在社交媒体上发布的政府公共卫生信息中接受健康信念模式(HBM)的影响。采用HBM旨在提高科威特人民对有关社会距离、呆在家里和自我保护的政府信息的反应水平。为了实现这项研究的目标，采用了定量研究设计，从科威特的746名受访者中收集数据，根据每个人的行为，检查感知的易感性、严重性、益处、障碍、健康动机和行动线索的影响。通过AMOS 22.0对数据进行了分析，结果表明，政府在社交媒体上的信息应考虑上述方面，以便对科威特个人的行为产生积极影响。
Abstract This study aimed to examine the effect of embracing the Health Belief Model (HBM) in governmental public health messages on social media during the coronavirus disease 2019 pandemic. Adoption of the HBM seeks to improve the level of response of Kuwaiti people towards governmental messages regarding social distancing, staying at home, and self-protection. To fulfil the study’s aim, a quantitative research design was adopted in which data were collected from 746 respondents in Kuwait to examine the effect of perceived susceptibility, severity, benefits, barriers, health motivation, and cues to action, based on each individual’s behaviour. Data were analysed through AMOS 22.0 and the findings showed that governmental messages on social media should consider the above-mentioned aspects in order to positively impact the behaviour of Kuwaiti individuals.