Towards social leverage of sport events.
Towards social leverage of sport events.
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DOI:
10.1080/14775080601155126
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发表时间:
2006-01-01
期刊:
影响因子:
--
通讯作者:
Chalip, L.
中科院分区:
文献类型:
--
作者:
Chalip, L.
Despite the predominant policy focus on event economic impact, event organizers and host community residents are calling for attention to be paid to the social value of events. Anthropological work on events demonstrates that their celebratory nature engenders a liminoid space that can foster social value, particularly through a sense of communitas. In order to enable and amplify liminality and communitas, event organizers and host community planners should foster social interaction and prompt a feeling of celebration by enabling sociability among event visitors, creating event-related social events, facilitating informal social opportunities, producing ancillary events, and theming widely. The resulting narratives, symbols, meanings, and affect can then be leveraged to address social issues, build networks, and empower community action. These may be furthered when the arts are used to complement sport, and when commercial elements support social leverage. Future research should explore and examine the strategic and tactical bases for social leverage.