Towards social leverage of sport events.

Towards social leverage of sport events.
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DOI:
10.1080/14775080601155126
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发表时间:
2006-01-01
期刊:
Journal of Sport Tourism
影响因子:
--
通讯作者:
Chalip, L.
Chalip, L.
中科院分区:
其他
文献类型:
--
作者:
Chalip, L.

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尽管政策主要关注活动的经济影响,但活动组织者和主办社区居民呼吁关注活动的社会价值。人类学对事件的研究表明,它们的庆祝性质产生了一个利姆林式的空间,可以培养社会价值,特别是通过社区意识。为了实现和扩大有限和社区,活动组织者和主办社区策划者应该通过促进活动参观者之间的社交、创建与活动相关的社交活动、促进非正式社交机会、制作辅助活动和广泛的主题来促进社会互动和促进庆祝的感觉。由此产生的叙述、符号、意义和影响可以被用来解决社会问题、建立网络并增强社区行动的能力。当艺术被用来补充体育运动,当商业元素支持社会杠杆时,这些可能会进一步发展。未来的研究应该探索和检验社会杠杆的战略和战术基础。
Despite the predominant policy focus on event economic impact, event organizers and host community residents are calling for attention to be paid to the social value of events. Anthropological work on events demonstrates that their celebratory nature engenders a liminoid space that can foster social value, particularly through a sense of communitas. In order to enable and amplify liminality and communitas, event organizers and host community planners should foster social interaction and prompt a feeling of celebration by enabling sociability among event visitors, creating event-related social events, facilitating informal social opportunities, producing ancillary events, and theming widely. The resulting narratives, symbols, meanings, and affect can then be leveraged to address social issues, build networks, and empower community action. These may be furthered when the arts are used to complement sport, and when commercial elements support social leverage. Future research should explore and examine the strategic and tactical bases for social leverage.