Creative description: The impact of audio description style on presence in visually impaired audiences
Creative description: The impact of audio description style on presence in visually impaired audiences
复制标题
创意描述：音频描述风格对视障观众的影响
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
L. Fryer
中科院分区：
文献类型：
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作者：
A. Walczak;L. Fryer
本文提出了一项研究，测试了音频描述（AD）风格的影响，在盲人和视障观众的存在维度（空间存在，生态有效性，参与和负面影响）。参与者被展示了两个片段的自然主义戏剧与两种风格的描述：“标准”和“创造性”。前者遵循客观性原则，而后者则是一种创新的广告类型，包括摄影工作和对人物的主观描述，他们的行动，以及对情节至关重要的场景。研究结果表明，情绪性AD促使所有参与者的存在水平更高。总的来说，新的广告风格似乎更自然，特别是对最近失明的参与者。结果表明，创意脚本可能会刺激存在，从而增加广告用户拥有更身临其境的观看体验的机会。
This article presents a study that tested the impact of audio description (AD) style on dimensions of presence (spatial presence, ecological validity, engagement, and negative effects) in blind and visually impaired audiences. The participants were shown two fragments of a naturalistic drama with two styles of description: ‘standard’ and ‘creative’. While the former followed the principle of objectivity, the latter was an innovative type of AD that included elements of camera work and subjective descriptions of the characters, their actions, and scenes crucial to the plot. The findings show that the emotive AD prompted higher levels of presence for all participants. Overall, the new AD style seemed more natural, especially to participants with recent sight loss. The results suggest that creative scripts may stimulate presence and thus increase the chances of AD users having a more immersive viewing experience.