Providing Timely Examples Improves the Quantity and Quality of Generated Ideas
Providing Timely Examples Improves the Quantity and Quality of Generated Ideas
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及时提供示例可以提高产生想法的数量和质量
DOI：
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
Steven W. Dow
中科院分区：
文献类型：
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作者：
Pao Siangliulue;Joel Chan;Krzysztof Z Gajos;Steven W. Dow
新兴的在线思维平台拥有数以千计的范例想法，为创意生产提供了重要资源。但Ideator如何才能最好地利用这些例子来创造新的创新呢？最近的研究表明，不仅是例子的选择，而且它们的发布时间也会影响创造性的结果。在现有的创造性洞察力认知理论的基础上，我们假设，当人们没有想法时，他们可能会从例子中受益。我们探索了两个验证这一假设的示例交付机制：1)当用户似乎已经没有想法时主动提供示例的系统，以及2)当用户明确请求示例时提供示例的系统。我们的在线实验(N=97)将这两种机制与两条基线进行了比较：不提供示例和定期自动显示示例。要求举例的参与者自己提出的想法被外部评估者评为最新颖的想法。当参与者似乎陷入困境时，他们会自动接受想法，从而产生最多的想法。重要的是，定期收到范例的参与者比没有收到范例的参与者产生的想法更少，这表明仅仅接触范例是不足以激发创造性灵感的。这些结果强调了范例传递时机的重要性。来自这项研究的见解可以为集体思维支持系统的设计提供参考，帮助人们产生许多高质量的想法。
Emerging online ideation platforms with thousands of example ideas provide an important resource for creative production. But how can ideators best use these examples to create new innovations? Recent work has suggested that not just the choice of examples, but also the timing of their delivery can impact creative outcomes. Building on existing cognitive theories of creative insight, we hypothesize that people are likely to benefit from examples when they run out of ideas. We explore two example delivery mechanisms that test this hypothesis: 1) a system that proactively provides examples when a user appears to have run out of ideas, and 2) a system that provides examples when a user explicitly requests them. Our online experiment (N=97) compared these two mechanisms against two baselines: providing no examples and automatically showing examples at a regular interval. Participants who requested examples themselves generated ideas that were rated the most novel by external evaluators. Participants who received ideas automatically when they appeared to be stuck produced the most ideas. Importantly, participants who received examples at a regular interval generated fewer ideas than participants who received no examples, suggesting that mere access to examples is not sufficient for creative inspiration. These results emphasize the importance of the timing of example delivery. Insights from this study can inform the design of collective ideation support systems that help people generate many high quality ideas.
DOI：
10.1037/0278-7393.33.5.876
发表时间：
2007-09
期刊：
Journal of experimental psychology. Learning, memory, and cognition
影响因子：
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作者：
Jarrod Moss;K. Kotovsky;J. Cagan
通讯作者：
Jarrod Moss;K. Kotovsky;J. Cagan