How can food become fun? Exploring and testing possibilities …
How can food become fun? Exploring and testing possibilities …
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食物如何变得有趣？
DOI：
10.1108/17473611011065809
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
N. Boireau
中科院分区：
文献类型：
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作者：
Valérie;Gilles Brougère;N. Boireau
目的-本文旨在从理论和实证的角度来理解，为什么食品可以被设计和感知为“好玩”和“有趣”。借鉴市场研究中发展的经验框架和游戏理论的最新进展，它试图澄清“玩耍”与“乐趣”的概念表达，并试图强调需要重新考虑产品在将儿童体验的情景框定为“玩耍”和“乐趣”方面的贡献。设计/方法/方法-本文的重点是通过观察和深入访谈相结合的14对“儿童-母亲”在原型阶段面临的四个产品创新，和一系列的八个焦点小组，涉及从三到八岁的儿童以及他们的mothers.Findings -儿童非常能够分类食品欣赏他们的不同程度的乐趣。该研究导致了13个关键尺寸的识别和编码。
Purpose – This paper aims to understand, from a theoretical standpoint and from an empirical perspective, why food products can be designed and perceived as “playful” and “funny”. Drawing on the experiential framework developed in marketing research and recent advances in theories of play, it seeks to clarify the conceptual articulation of “play” with “fun” and it seeks to highlight the need to reconsider the contribution of the product in framing situations that children experience as “playful” and “fun”.Design/methodology/approach – The paper focuses on qualitative data gathered through a combination of observations and in‐depth interviews of 14 dyads “child‐mother” confronted by four product innovations at a prototype stage, and a series of eight focus groups involving children from three to eight years old as well as their mothers.Findings – Children were very able to categorize food products by appreciating their different degrees of fun. The study led to the identification and coding of 13 key dimen...