Developing Behavioral and Evidence-Based Programs for Wildfire Risk Mitigation
Developing Behavioral and Evidence-Based Programs for Wildfire Risk Mitigation
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DOI：
10.3390/fire3040066
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发表时间：
2020-12-01
期刊：
影响因子：
3.2
通讯作者：
Barth, Chris
中科院分区：
文献类型：
--
作者：
Byerly, Hilary;Meldrum, James R.;Barth, Chris
荒地与城市交界处居民的行为可能会影响野火的私人和社会成本。鼓励居民采取行动的野火计划通常在没有对行为产生影响的证据的情况下实施。行为科学领域的研究表明，对项目设计和实施进行简单且通常低成本的改变可以影响社会期望的行为。在这份研究报告中，我们强调了行为科学和实验设计如何推动减少私有财产野火风险的努力。我们提供了一个示例，其中我们测试了外展消息传递对业主对野火风险信息的兴趣的变化。我们与地区野火组织合作，邮寄了 4564 封信件，指导业主访问个性化的野火风险网页。通过跟踪访问，我们发现 590 名信件收件人 (12%) 寻求有关其野火风险的信息，并且各个社区的应对措施各不相同。这种研究与实践合作具有三个好处：推广创新、通过实验设计提供创新证据以及对业主对减轻野火兴趣的实际影响。随着野火风险预计将增加，未来的合作可能会为行为和基于证据的计划提供信息，以更好地服务居民和公共利益。
The actions of residents in the wildland-urban interface can influence the private and social costs of wildfire. Wildfire programs that encourage residents to take action are often delivered without evidence of effects on behavior. Research from the field of behavioral science shows that simple, often low-cost changes to program design and delivery can influence socially desirable behaviors. In this research report, we highlight how behavioral science and experimental design may advance efforts to increase wildfire risk mitigation on private property. We offer an example in which we tested changes in outreach messaging on property owners' interest in wildfire risk information. In partnership with a regional wildfire organization, we mailed 4564 letters directing property owners to visit personalized wildfire risk webpages. By tracking visitation, we observed that 590 letter recipients (12%) sought information about their wildfire risk and response varied by community. This research-practice collaboration has three benefits: innovation in outreach, evidence of innovation through experimental design, and real impacts on interest in wildfire mitigation among property owners. Future collaborations may inform behavioral and evidence-based programs to better serve residents and the public interest as the risks from wildfires are projected to grow.