Culture, Tastes, and Market Integration: Testing the Localized Taste Hypothesis
Culture, Tastes, and Market Integration: Testing the Localized Taste Hypothesis
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发表时间：
2021
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通讯作者：
Cecilia Guerrero
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作者：
Cecilia Guerrero
我们使用日本水果和蔬菜批发市场调查的月度价格数据，证明了区域口味差异是区域间市场整合的障碍。我们提出了一种新的战略，确定双边市场一体化的本地化口味的因果关系。我们使用日本历史方言的空间分布来衡量历史文化的接近度，这可以作为一种工具，在当地的食物偏好的持久差异。根据本地化的口味假设，我们发现，历史上没有共享类似的方言/文化的地区的特点是持久的口味差异，解释这些地区之间缺乏双边市场一体化。
Using monthly price data from the Survey of Wholesale Markets for Fruits and Vegetables of Japan, we demonstrate that regional taste differences are an obstacle to inter-regional market integration. We propose a novel strategy for identifying the causal effect of localized tastes on bilateral market integration. We use the spatial distribution of historical dialects in Japan to measure historical-cultural proximity, which can be used as an instrument for the persistent dissimilarity in local food preferences. In accordance with the localized taste hypothesis, we find that regions which historically did not share a similar dialect/culture are characterized by persistent taste differences, explaining the lack of bilateral market integration among these regions.