International business and trade in the next decade: Report from a Delphi study
International business and trade in the next decade: Report from a Delphi study
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DOI：
10.1057/palgrave.jibs.8490121
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发表时间：
1997-01-01
影响因子：
11.6
通讯作者：
Ronkainen, IA
中科院分区：
文献类型：
--
作者：
Czinkota, MR;Ronkainen, IA
商业全球化导致商业环境和商业实践发生重大变化。预测此类变化对于准备应对措施至关重要。本文报道了一项由来自政策界、商业界和学术界的全球专家进行的德尔菲研究。通过三轮邮件，这些专家分析并讨论了未来十年国际商业环境发生变化的可能性以及这些变化对企业实践的影响。调查结果确定了业务增长的关键地理区域、主要部门转型、贸易框架及其机构的转变以及企业调整战略。
The globalization of business causes major changes in the business environment and in business practices. Forecasting such changes is crucial for the preparation of responses to them. This article reports on a Delphi study conducted with a global set of experts drawn from the policy, business and academic communities. Over three rounds of mailings, these experts analyzed and debated the likelihood of changes in the international business environment over the next decade and the impact of these changes on corporate practices. The findings identify key geographic areas of business growth, major sectoral transformations, shifts in the trade framework and its institution, and strategies for corporate adjustment.