The relationship between social norms and sexual risk-reduction intentions and behavior among men who have sex with men: Findings from an eHealth intervention.
The relationship between social norms and sexual risk-reduction intentions and behavior among men who have sex with men: Findings from an eHealth intervention.
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DOI：
10.1037/adb0000467
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发表时间：
2019-05
期刊：
影响因子：
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通讯作者：
Anne-Marie B. Basaran;John L. Christensen;L. Miller;P. Appleby;S. Read
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文献类型：
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作者：
Anne-Marie B. Basaran;John L. Christensen;L. Miller;P. Appleby;S. Read
基于规范的研究发现，规范是安全性行为意图和行为的重要预测因素。研究表明，群体认同调节了规范与意图/行为之间的关系。本研究运用规范社会行为理论来评估对hiv预防互动视频中的角色的认同是否调节了性冒险规范与风险减少意图/行为之间的关系。参与者包括540名年龄在18岁至30岁之间的男性，他们参加了一项为期3个月的随机对照试验。我们发现了对假设的相互作用的支持。在性格认同水平较低时，性冒险行为规范与降低风险意愿之间的负相关关系较强。然而，随着性格识别的增加，规范和意图之间的联系变得越来越弱。高风险规范被试的平均意向得分提高到低风险规范被试的水平，表明角色识别在娱乐教育叙事说服中的有利作用。在电子健康干预的背景下，讨论了社会规范方法对健康行为改变的效用。（PsycINFO数据库记录(c) 2019 APA，版权所有）。
Normative-based research has found that norms are significant predictors of safe sex behavioral intentions and behavior. Research shows that group identity moderates the relationship between norms and intentions/behavior. The present study used the theory of normative social behavior to evaluate whether identification with characters in an HIV-prevention interactive video moderated the relationship between sexual risk-taking norms and risk reduction intentions/behavior. Participants included 540 men between the ages 18 and 30 enrolled in a randomized controlled trial with a 3-month follow-up. We found support for the hypothesized interaction. At low levels of character identification, the negative relationship between sexual risk-taking norms and risk reduction intentions was strong. However, as character identification increased, the link between norms and intentions became weaker. The mean intentions score of high-risk norm participants was elevated to the level reported by low risk norm participants, demonstrating the favorable effect of character identification on narrative persuasion in entertainment-education. The utility of a social norms approach to health behavior change is discussed in the context of eHealth interventions. (PsycINFO Database Record (c) 2019 APA, all rights reserved).