Buying bestsellers online: A case study in Search & Searchability
Buying bestsellers online: A case study in Search & Searchability
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在线购买畅销书：搜索领域的案例研究
DOI：
10.1007/3-540-44411-4_12
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发表时间：
2002
期刊：
影响因子：
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通讯作者：
D. Hawking
中科院分区：
文献类型：
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作者：
Trystan Upstill;Nick Craswell;D. Hawking
一个网站的设计直接影响到搜索引擎如何抓取、匹配和排名它的页面。因此，可搜索性是网站设计中的一个重要考虑因素。我们通过一个在线书店和通用搜索引擎的案例研究来研究搜索引擎和网站之间的相互作用。任务建模是，找到一本书，其标题描述的网页，可以购买。我们首先比较了搜索引擎在寻找符合标准的页面方面的相对有效性，而不考虑书店。然后，我们通过观察每家书店为搜索结果提供有用答案的次数，比较了书店网站的相对可搜索性。搜索引擎和书店的表现有很大的差异。其中两个搜索引擎的表现优于其他搜索引擎，一家书店的搜索量远远超过其他所有书店。为了进一步探索这些差异，我们列出了搜索引擎索引中包含的每个书店的总页数。我们的结论与建议，书店就如何提高他们的网络存在，以及搜索引擎就如何提高他们的产品搜索性能。
A website’s design directly affects how well search engines can crawl, match and rank its pages. For this reason, searchability is an important concern in site design. We study the interaction between search engines and Web sites by means of a case study of online bookstores and general-purpose search engines. The task modelled is that of finding web pages from which a book, described by its title, may be purchased. We first compared the relative effectiveness of search engines in finding pages matching the criterion, regardless of bookstore. Then we compared the relative searchability of the bookstore websites by observing how many times each bookstore contributed useful answers to the search results. Large differences in the performance of both search engines and bookstores were observed. Two of the search engines performed better than their peers, and one bookstore was far more searchable than all others. To further explore these differences we tabulate the total number of pages from each bookshop which are included in the search engine indexes. We conclude with recommendations both to bookstores on how they may improve their Web presence, and to search engines on how they may improve their performance for product searches.