Fansub Dreaming on ViKi
Fansub Dreaming on ViKi
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ViKi 上的粉丝字幕梦想
DOI：
10.1080/13556509.2012.10799509
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发表时间：
2012
期刊：
影响因子：
--
通讯作者：
Tessa Dwyer
中科院分区：
文献类型：
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作者：
Tessa Dwyer
摘要 粉丝字幕，或“粉丝字幕”，是一个异构且快速发展的业余翻译领域，它表现出许多迄今为止被视听翻译学者忽视的特征。目前对字幕组的研究正在扩大，超越了动漫亚文化本身的限制，借鉴了互联网初创公司 ViKi 的反例，并探索了字幕组暴露和填补的主流字幕的空白。 ViKi 的志愿者翻译团队利用新技术和集体智慧打破主导当代媒体和专业视听翻译的国家和语言等级制度，重新激发了全球多样性的概念。尽管“外观和感觉”很大程度上保守，并且有日益商业化的迹象，但 ViKi 的字幕组模式为视听翻译实践的国际化做出了重要贡献，将小语言社区的节目带给全球不同的观众。该论文进一步考虑了 ViKi 字幕组活动的合法化在多大程度上使粉丝能够为媒体市场带来真正的变革。
Abstract Fan subtitling, or ‘fansubbing’, is a heterogeneous and rapidly growing field of amateur translation exhibiting a number of traits that have so far been overlooked by scholars of audiovisual translation. Current research on fansubbing is broadened by examining this phenomenon beyond the strictures of anime subculture alone, drawing on the counter example of Internet start-up company ViKi and exploring the gaps in mainstream subtitling that fansubbing both exposes and fills. The team of volunteer translators working for ViKi re-animates notions of global diversity by capitalizing on the affordances of new technologies and collective intelligence to break down the national and linguistic hierarchies that dominate contemporary media and professional audiovisual translation. Despite a largely conservative ‘look and feel’ and signs of increasing commercialization, ViKi’s fansubbing model makes an important contribution to the internationalization of audiovisual translation practices, bringing programs from small-language communities to diverse audiences across the globe. The paper further considers the extent to which the legalization of ViKi’s fansubbing activity empowers fans to bring about real change in the media marketplace.