COMPARATIVE STUDY OF TOURIST CHARACTERISTICS ON CULTURAL HERITAGE TOURISM SITES: SURVEY ON TOURIST IN INDONESIA AND THAILAND HERITAGE SITES
COMPARATIVE STUDY OF TOURIST CHARACTERISTICS ON CULTURAL HERITAGE TOURISM SITES: SURVEY ON TOURIST IN INDONESIA AND THAILAND HERITAGE SITES
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文化遗产旅游地游客特征比较研究：印度尼西亚和泰国遗产地游客调查
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
Wetprasit
中科院分区：
文献类型：
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作者：
Prateep;Wetprasit
本研究对文化遗产旅游地的游客特征进行了调查。通过考察游客对网站产品属性的感知与其访问后行为倾向之间的关系，考察了游客对网站产品属性感知的特征。这项研究在印度尼西亚和泰国进行，这两个国家都有很强的文化遗产旅游景点价值。这项研究使用了488名受访者的样本。调查了六个目的地属性(景点、活动、可访问性、便利设施、辅助服务和可用服务)，以找出它们如何影响访问后行为。通过通径分析，发现活动是影响印尼游客访后行为的最显著因素。然而，在泰国，景点被发现是影响旅游后行为的最显著因素。并分析了研究结果对遗产旅游地营销的启示。
This study investigated the tourist characteristics on the cultural heritage tourism sites. The characteristics was investigated by examining the relationship between the tourists perception on the product attributes of the site and their post visit behaviour tendency. The study was held in Indonesia and Thailand where both countries have strong value of cultural heritage tourism sites. A sampel of 488 respondents was used for the study. Six destination attributes (attractions, activities, accessibilities, amenities, ancilliary services, and available services) were investigated to find out how they influenced the post visit behaviour. By using the path analysis method, it is discovered that the activities are the most significant factor that influence to the post visit behavior in Indonesia. Whereas, in Thailand, the attractions are found to be the most significant factor that influence to the post visit behavior. The implication of the finding on marketing the heritage tourism site is also analyzed.