The Globalization of Sport and the Mass-Mediated Identity of Hines Ward in South Korea
The Globalization of Sport and the Mass-Mediated Identity of Hines Ward in South Korea
复制标题
体育全球化与韩国海因斯·沃德的大众传播身份
DOI：
10.1123/jsm.26.2.103
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发表时间：
2012
影响因子：
3.6
通讯作者：
H. Lee
中科院分区：
文献类型：
--
作者：
J. Jun;H. Lee
2006年，韩裔美国运动员海因斯·沃德（Hines Ward）成为媒体关注的焦点，并在被评为“特大号超级碗”最有价值球员后成为韩国全国名人。本文探讨了当地记者作为文化中介的角色，以及海因斯·沃德在媒体中创造和复制的大众传媒身份的影响。鉴于体育全球化，本案例研究加深了我们对体育全球化如何影响和改变国家身份定义和概念化方式的理解，以及当地文化中介机构（尤其是记者）如何塑造、传播和推销跨国运动员的身份。
In 2006, Hines Ward, a Korean-American athlete, was at the center of the media spotlights and became a national celebrity in South Korea after he was named the Most Valuable Player of Super Bowl XL. This paper examines the role of local journalists as cultural intermediaries and the repercussions of the mass-mediated identity of Hines Ward created and reproduced in the media. In light of the globalization of sport, this case study increases our understanding of how the globalization of sport has influenced and transformed the ways in which national identity is defined and conceptualized and how identities of cross-national athletes are crafted, disseminated, and marketed by local cultural intermediaries, particularly journalists.