Enriching buyers' experiences: the SmartClient approach
Enriching buyers' experiences: the SmartClient approach
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丰富买家体验：SmartClient 方法
DOI：
10.1145/332040.332446
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发表时间：
2000
期刊：
影响因子：
--
通讯作者：
B. Faltings
中科院分区：
文献类型：
--
作者：
P. Pu;B. Faltings
在电子商务中，令人满意的买家体验是一个关键的竞争因素。我们展示了更好地适应与电子目录系统的交互实际购买行为的新技术。我们的模型用两个过程同时发生的对话取代了需求识别和产品代理的顺序分离。这种对话帮助购买者明确他或她的需求，并决定在选择购买产品时采用哪些标准。我们已经在旅行计划领域试验了这种方法，并开发了一个名为SmartClient travel的系统来支持这一过程。它包括用于需求识别、替代方案可视化和选择最合适的工具。我们描述了该系统及其实现，并报告了用户研究表明其在电子目录方面的优势。
In electronic commerce, a satisfying buyer experience is a key competitive element. We show new techniques for better adapting interaction with an electronic catalog system to actual buying behavior. Our model replaces the sequential separation of needs identification and product brokering with a conversation in which both processes occur simultaneously. This conversation supports the buyer in formulating his or her needs, and in deciding which criteria to apply in selecting a product to buy. We have experimented with this approach in the area of travel planning and developed a system called SmartClient Travel which supports this process. It includes tools for need identification, visualization of alternatives, and choosing the most suitable one. We describe the system and its implementation, and report on user studies showing its advantages for electronic catalogs.