Role of Media Usage in Knowledge, Attitude and Behavior Towards Polio Vaccination: Case of Dera Ismail Khan Highly Affected Regions of KPK, Pakistan
Role of Media Usage in Knowledge, Attitude and Behavior Towards Polio Vaccination: Case of Dera Ismail Khan Highly Affected Regions of KPK, Pakistan
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媒体使用对脊髓灰质炎疫苗接种知识、态度和行为的影响：巴基斯坦 KPK 重灾区德拉·伊斯梅尔·汗 (Dera Ismail Khan) 的案例
DOI：
10.56976/rjsi.v2i1.7
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发表时间：
2020
期刊：
影响因子：
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通讯作者：
Muhammad Imran Khan
中科院分区：
文献类型：
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作者：
R. Muhammad;Muhammad Imran Khan
为根除野生脊髓灰质炎病毒并使巴基斯坦成为无脊髓灰质炎国家作出了努力。世卫组织和其他伙伴组织正在支持巴基斯坦实现这一里程碑。本研究旨在探讨德拉伊斯梅尔汗地区居民对脊髓灰质炎广告影响的看法。媒体使用是否改变了有关脊髓灰质炎疫苗接种的知识、态度和行为？在人群中选择了一个样本，并分发了一份封闭式问卷，以了解样本对脊髓灰质炎相关广告的看法。抽样技术和样本量是在研究了人口统计学之后选定的。然后对从这些受访者那里收集的数据进行分析比较，结果表明，与接触更多媒体信息的人相比，接触媒体信息较少(中值较高)的人有更高的知识，对脊髓灰质炎的态度和行为更积极。研究结果支持这三个假说。
Efforts have been made to eradicate Wild Polio Virus and make Pakistan a polio-free nation. WHO and other partner organizations are supporting Pakistan to achieve this milestone. This research is aimed to explore the perception of residents living in District Dera Ismail Khan regarding the influence of polio advertisements. Whether media usage changes knowledge, attitude, and behavior about polio vaccination? A sample was selected among the population and a closed-ended questionnaire was distributed to know the perception of the sample regarding polio-related advertisements. The sampling technique and sample size were selected after the researcher explored the demographic of the population. Data collected from these respondents were then analyzed for comparison and findings suggested that those who were less exposed to media messages (high mean value) have high knowledge, and more positive attitudes and behavior toward polio, compared to those who are more. The results support all three hypotheses.
DOI：
10.2471/blt.09.068213
发表时间：
2010-08-01
期刊：
Bulletin of the World Health Organization: International Journal of Public Health
影响因子：
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作者：
Kennedy, Caitlin E;Medley, Amy M;O'Reilly, Kevin R
通讯作者：
O'Reilly, Kevin R